Overview
The course equips marketing professionals with the knowledge and practical skills to leverage artificial intelligence across modern marketing activities. Participants learn how AI can improve customer insights, personalize experiences, optimize campaigns, automate repetitive tasks, and support data-driven decision-making.
AI-Powered Marketing
Discover how AI can enhance content creation, audience targeting, campaign optimization, and customer engagement.
Data-Driven Marketing Decisions
Learn how to use AI-powered analytics, predictive insights, and customer data to make more informed marketing decisions.
Future-Proof Workforce
Build practical AI skills that help marketing teams adapt to changing customer expectations and evolving digital channels.
What you’ll learn
Through practical examples and exercises, learners will gain the confidence to integrate AI into marketing strategies and improve business outcomes while applying AI responsibly and ethically.
- Module 1: Introduction to Artificial Intelligence (AI) in Marketing
– Fundamentals of AI in marketing
– Evolution of AI technologies
– Benefits and challenges of AI adoption
– AI use cases across marketing functions - Module 2: AI-Driven Content Strategy and Personalization
– Personalized customer experiences
– AI-powered content creation
– Content recommendations
– Audience segmentation - Module 3: AI in Social Media and Email Marketing
– Social media automation
– AI-powered engagement strategies
– Email personalization Campaign optimization - Module 4: Leveraging AI for Marketing Analytics
– Marketing data analysis
– Predictive analytics
– Customer insights
– Measuring and optimizing campaign effectiveness - Module 5: Ethical Considerations in AI Marketing
– Responsible AI use
– Data privacy considerations
– Bias mitigation
– Transparency and trust - Module 6: Crafting an AI-Driven Marketing Strategy
– AI strategy development
– Marketing planning with AI
– Business alignment
– Performance measurement - Module 7: AI Integration in Multichannel Marketing Campaigns
– Omnichannel marketing
– AI-enhanced customer journeys
– Campaign orchestration
– Performance optimization - Optional Module: AI Agents for Marketing
– Introduction to AI agents
– Marketing automation with AI agents
– AI-assisted customer interactions
– Future opportunities in marketing operations
Instructors
Angel Georgiev
Sales & Training Portfolio Product Manager
Angel Georgiev has over 20 years of experience in designing and delivering enterprise learning solutions in the context of digital transformation. His work focuses on enabling organizations to build capabilities through structured training programs aligned with business and technology needs.
Angel Georgiev
Angel Georgiev is a Sales & Training Portfolio Product Manager in ITCE with over 20 years of experience in designing and delivering enterprise learning solutions in the context of digital transformation. His work focuses on enabling organizations to build capabilities through structured training programs aligned with business and technology needs.
At ITCE, he leads the development and management of a comprehensive training portfolio covering Microsoft, AWS, ServiceNow, and AI certification programs. He works closely with enterprise clients to scope and structure tailored learning solutions, supports presales activities, and ensures alignment between training offerings, market demand, and technology trends.
In parallel, he delivers training and consultancy focused on ITIL, Agile practices, IT Service Management (ITSM), ServiceNow practitioner workshops, and Artificial Intelligence, combining practical implementation experience with structured learning approaches. His work includes designing training content, delivering practical sessions, and supporting organizations in adopting process frameworks and modern technology practices.
Certifications
- AI+ Ethics™
- AI+ Foundation™
- AI+ Certs Certified Trainer
- AI+ Executive™
- AI+ for Everyone™
- AI+ Prompt Engineer™
- ITIL® 4 Foundation
Calendar
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18 – 18 Jun 2027
Who should attend?
This course is designed for marketing professionals, digital marketers, CRM specialists, business leaders, and anyone looking to use AI to improve marketing performance, customer engagement, and campaign effectiveness. It is also suitable for consultants, entrepreneurs, and professionals interested in applying AI to modern marketing strategies.
Prerequisites
Participants should have a basic understanding of marketing principles and familiarity with digital marketing concepts and tools. No technical or programming experience is required, but an interest in applying AI to marketing activities will be beneficial.
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