Overview
The course equips learners with the knowledge and practical skills to apply artificial intelligence across the sales lifecycle. Participants learn how AI can improve forecasting, automate routine tasks, enhance customer engagement, optimize CRM systems, and support data-driven decision-making.
Strategic AI Insights
Understand AI technologies and their business impact to develop and execute effective AI strategies
Practical Application
Engage in workshops and case studies to gain practical, actionable AI knowledge.
Future-Proof Workforce
Prepare your team with the skills needed to thrive in an AI-driven workplace.
What you’ll learn
You will gain practical knowledge of AI-powered CRM systems, predictive sales forecasting, sales automation, and ethical AI practices. Through hands-on workshops and real-world use cases, you will learn how to integrate AI into sales operations to improve efficiency, increase productivity, and drive sustainable growth.
- Module 1: Introduction to Artificial Intelligence (AI) in Sales
– Fundamentals of AI
– Evolution of AI in sales
– Benefits and challenges of AI adoption
– AI tools and technologies transforming sales
– Real-world applications and use cases - Module 2: Understanding Data in Sales
– Categories of sales data
– Data collection techniques
– Data analysis fundamentals
– Data-driven sales decision making - Module 3: AI Technologies for Sales
– Machine learning applications in sales
– Predictive analytics and sales trends
– Natural language processing for customer engagement
– Recommendation engines
– Performance analysis and optimization - Module 4: Implementation of AI in CRM Systems
– CRM foundations
– AI integration into CRM platforms
– Lead scoring and qualification
– Customer relationship optimization - Module 5: Sales Forecasting with AI
– Sales forecasting principles
– Predictive models and methodologies
– Data preparation and analysis
– Forecast accuracy improvement - Module 6: Enhancing Sales Processes with AI
– Task automation
– AI-powered customer engagement
– Email marketing automation
– Social media analytics
– Sales productivity optimization - Module 7: Ethical Considerations and Bias in AI
– Responsible AI usage
– Identifying bias in AI systems
– Ethical decision-making frameworks
– Building trustworthy AI-powered sales practices - Module 8: Practical Workshop
– Scenario-based exercises
– Solving real sales challenges with AI
– Collaborative implementation planning
– Applying AI strategies in sales environments - Optional Module: AI Agents for Sales
– Introduction to AI agents
– AI-assisted sales workflows
– Agent-driven customer interactions
– Future opportunities in autonomous sales support
Instructors
Angel Georgiev
Sales & Training Portfolio Product Manager
Angel Georgiev has over 20 years of experience in designing and delivering enterprise learning solutions in the context of digital transformation. His work focuses on enabling organizations to build capabilities through structured training programs aligned with business and technology needs.
Angel Georgiev
Angel Georgiev is a Sales & Training Portfolio Product Manager in ITCE with over 20 years of experience in designing and delivering enterprise learning solutions in the context of digital transformation. His work focuses on enabling organizations to build capabilities through structured training programs aligned with business and technology needs.
At ITCE, he leads the development and management of a comprehensive training portfolio covering Microsoft, AWS, ServiceNow, and AI certification programs. He works closely with enterprise clients to scope and structure tailored learning solutions, supports presales activities, and ensures alignment between training offerings, market demand, and technology trends.
In parallel, he delivers training and consultancy focused on ITIL, Agile practices, IT Service Management (ITSM), ServiceNow practitioner workshops, and Artificial Intelligence, combining practical implementation experience with structured learning approaches. His work includes designing training content, delivering practical sessions, and supporting organizations in adopting process frameworks and modern technology practices.
Certifications
- AI+ Ethics™
- AI+ Foundation™
- AI+ Certs Certified Trainer
- AI+ Executive™
- AI+ for Everyone™
- AI+ Prompt Engineer™
- ITIL® 4 Foundation
Calendar
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28 – 28 May 2027
Who should attend?
This course is designed for sales professionals, business development teams, account managers, sales leaders, and anyone looking to use AI to improve sales performance, customer engagement, and decision-making. It is also suitable for marketing professionals, consultants, entrepreneurs, and business leaders interested in applying AI to modern sales processes.
Prerequisites
No prior AI or technical experience is required. Participants should have a basic understanding of sales processes, customer relationship management (CRM), and business operations. An interest in using AI to improve sales effectiveness will be beneficial.
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