Effective Business Cases

GM201 3 days 520*

Learn the most common disciplines and methodologies used to create and present an effective business case.


In this course, you’ll learn the most common disciplines and methodologies used to create and present a business case with clear, concise, and fact-based arguments that highlight project benefits, costs, and risks to win approval for projects. You’ll learn the underlying structure and content of a business case as well as the role your audience plays in the development of it. Further, you’ll learn basic techniques for determining financial ROI, non-tangible benefits, and the probability of meeting expectations.

What you’ll learn

  • Key elements of a business case document and presentation.
  • How to justify the investment to solve a business problem in a clear, concise, fact-based manner.
  • Basic financial metrics used within a business case, including feasibility studies and ROI analyses.
  • Ways to improve the odds of project approval.
  • Steps to prove your recommendation is “best”
  • A step-by-step development process to create a business case

Frequently Asked Questions

Who should attend?

This course is designed for business analysts, project managers, anyone who establishes business cases, and anyone who provides business justification for projects.


    Once you submit your registration, we will get in touch with you to confirm your interest and attendance.

    By continuing to use the site, you agree to the use of cookies. more information

    The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.