Overview
Working in groups under an ITCE facilitator, participants step into the IT Operations Director role for a legacy airline that needs to catch up with the market. Each decision on incidents, capacity, and continual improvement carries into the next round, so the strategy chosen in round one shapes the problems faced in round three.
The job is to stabilize operations, build a culture of knowledge sharing, and drive continual improvement using the reports in front of you. Every strategic choice shows up in the next round through incident volumes, costs, and how stakeholders react.
We are also offering this simulation together with the ITSM Fundamentals course as a bundled package. The bundle pairs foundational ITSM knowledge with hands-on, scenario-based practice in a single engagement.
Bundle price: 4,880 EUR for groups of up to 16 people.
This option is ideal for teams looking to build both theoretical understanding and practical skills in a cohesive, time-efficient format.
Dive deep into the world of Incident and Problem Management with RunIT
Understand not only the individual concepts, but also the intricate interconnections between them. Experience the vital role of categorizing and classifying issues, a core principle of IT Service Management (ITSM).
Drive forward the practice of continual improvement
Use multiple reports to analyze data and come up with the most suitable strategy for the current situation and understand the value of holistic approach in handling operations.
Practice! Compare your results! Have fun!
Get hands-on experience in the friendly and safe environment of our business simulation. Discuss your strategies and results with other participants and freely share your thoughts and opinions.

The RunIT Simulation has been designed and developed by our partner SXP (Serious Experience) to resonate with the service management challenges facing executives and their teams today.
About the game
The participants in the simulation will be running a “Global Air”, a legacy Airline that needs to catch up with the market. The aims of the simulation are:
- Improve the priority of incident handling
- Understand the concepts of Availability, Capacity, IT Service Continuity and others
- Gain experience in monitoring operations and handling events
- Put knowledge sharing in practice
- Get Introduced to ITSM Practices (Automation, Change Release)
- Have fun with your colleagues while learning and challenging each other with gamified leaderboards
The simulation can be both virtual instructor led or self-paced.
Step-by-step activities of the business simulation:
While playing RunIT simulation, the team will go through a series of solo/team exercises and retrospectives to enhance the learning process:
- Retrospective sessions at the end of each cycle (year quarter in game time) of the simulation
- Knowledge sharing between the participants
- Analysis of each participant chosen strategies
- Conclusions and feedback for improvement




Have a Look for Yourself:
Facilitators
Meet our team of certified trainers and business simulation facilitators with years of experience in managing complex projects of different scope and geographies. They are experienced “game leaders” who can adapt the mechanics of the game to the situation needed.
Orlin Marinov
Co-founder, Partner & Principal Consultant
Orlin is a very well-known name in the IT and Management circles in the region due to his extensive experience as a consultant for numerous large scale and complex projects in the field of IT Service Management and Security. He has achieved the ITIL®4 Master Designation, which is the highest level of achievement of the ITIL 4 certification scheme.
Orlin Marinov
Co-founder, Partner & Principal Consultant
Orlin is a very well-known name in the IT and Management circles in the region due to his extensive experience as a consultant for numerous large scale and complex projects in the field of IT Service Management and Security. He has achieved the ITIL®4 Master Designation, which is the highest level of achievement of the ITIL 4 certification scheme.
He is a highly respected ITIL® trainer, known for the high success rate of certification of his students and has trained thousands of professionals so far.
In the recent years, Orlin has been also specializing in Scaled Agile and helped leadership teams on how to successfully utilize best-practice frameworks in their transformation and modernization efforts.
Emanuil Mavrodiev
ServiceNow Consultant and Trainer
Emanuil is a ServiceNow process consultant and product owner with deep expertise in IT Service Management (ITSM) and Strategic Portfolio Management (SPM).
Emanuil Mavrodiev
Emanuil focuses on designing and delivering ServiceNow solutions that enhance service visibility, improve operational workflows, and align with enterprise architecture.
Emanuil has participated in end-to-end ServiceNow implementations across the Banking, Technology, Manufacturing, Transportation, and Retail sectors, covering ITSM, SPM, and platform-wide data modeling. His experience includes working with the Common Service Data Model (CSDM) to ensure that services, portfolios, and configuration items are accurately represented and effectively managed across the platform.
As a ServiceNow product owner, he leads full lifecycle implementations, owning backlog management, stakeholder alignment, and iterative delivery. His approach integrates both technical acumen and business value realization.
Beyond delivery, he is a skilled trainer in Agile, Project Management, AI, and ServiceNow Practitioner Workshops, equipping business stakeholders and teams to adopt the platform fully.
Certifications
- ServiceNow Certified System Administrator
- ITIL Foundation
- PMI – Agile Certified Practitioner
- AI Executive+
Angel Georgiev
Sales & Training Portfolio Product Manager
Angel Georgiev has over 20 years of experience in designing and delivering enterprise learning solutions in the context of digital transformation. His work focuses on enabling organizations to build capabilities through structured training programs aligned with business and technology needs.
Angel Georgiev
At ITCE, he leads the development and management of a comprehensive training portfolio covering Microsoft, AWS, ServiceNow, and AI certification programs. He works closely with enterprise clients to scope and structure tailored learning solutions, supports presales activities, and ensures alignment between training offerings, market demand, and technology trends.
In parallel, he delivers training and consultancy focused on ITIL, Agile practices, IT Service Management (ITSM), ServiceNow practitioner workshops, and Artificial Intelligence, combining practical implementation experience with structured learning approaches. His work includes designing training content, delivering practical sessions, and supporting organizations in adopting process frameworks and modern technology practices.
Certifications
- AI+ Ethics™
- AI+ Foundation™
- AI+ Certs Certified Trainer
- AI+ Executive™
- AI+ for Everyone™
- AI+ Prompt Engineer™
- ITIL® 4 Foundation
Frequently Asked Questions
Who should attend?
RunIT works best for people who own IT service delivery day to day: IT operations managers, service desk and incident managers, and ITSM practitioners making prioritization calls under pressure. It also suits teams preparing for ITIL certification who want to see the concepts play out before the exam, and mixed IT-and-business groups who need a shared vocabulary for incidents, problems, and change. No prior ITSM background is required, the simulation introduces the concepts as the day goes on.
How many people can take part in one session?
Sessions run best with groups of up to 16 people.
Can the business simulation be customized?
Yes. If you are organizing a training for a group of people from your organization, we can discuss what difficulties you experience during your digital transformation and tailor the business simulation to address them!
Does RunIT connect to ITIL certification?
RunIT reinforces the concepts covered in ITCE’s ITIL training, but it is not a certification exam prep course on its own.
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